Privacy Policy

This privacy policy explains how SAFARIK LTD, trading as Safarik Interiors, collects, uses and protects your personal information when you use our website or contact us about our services. We are the data controller for the information you provide.

Who we are

SAFARIK LTD, trading as Safarik Interiors. Company number 12915901, registered in England and Wales. Registered address: 61 Harpur Street, Bedford, England, MK40 2SS. For any privacy questions, contact us at info@safarik.co.uk or 01234 472662.

Information we collect

• Information you give us directly through our contact form or by phone or email, such as your name, phone number, email address, service interest and any project details you share.
• Information collected automatically when you use our site, such as your IP address, browser type, device information, and how you use the site, collected through cookies and similar technologies.

How we use your information

• To respond to your enquiry and provide a quote or arrange a survey.
• To carry out and manage work you engage us for.
• To improve our website and services.
• To measure the performance of our website and our advertising.
• To send you information you have requested.
• We do not sell your personal information to third parties.

Legal basis for processing

We process your information under the UK GDPR on the following bases: your consent (for example, non-essential cookies and marketing); the performance of a contract or steps taken at your request before entering a contract (for example, responding to your enquiry and carrying out work); and our legitimate interests (for example, running and improving our business and website), provided these do not override your rights.

Cookies and tracking

Our website uses cookies. Essential cookies are needed for the site to function. We also use analytics and advertising cookies, which are only set with your consent through our cookie banner. These include: Google Analytics, to understand how visitors use our site; and Google Ads, including conversion tracking and remarketing, which allows us to measure our advertising and show relevant ads to people who have visited our site. You can manage or withdraw your cookie consent at any time through the cookie settings on our site, and you can control cookies through your browser settings. For more on Google's use of data, see Google's own privacy policy.

Advertising and remarketing

We advertise through Google Ads. This may involve showing our ads to you on other websites and platforms after you have visited our site (remarketing), and measuring which ads lead to enquiries (conversion tracking). This is done using cookies and only where you have given consent. We do not receive information that personally identifies you through these advertising tools.

Sharing your information

We may share your information with: service providers who help us run our website, hosting and forms; Google, for analytics and advertising as described above; trusted trades and partners where necessary to carry out your project; and professional advisers or authorities where we are legally required to do so. We require anyone who handles your information to keep it secure.

How long we keep your information

We keep enquiry and customer information only as long as necessary for the purposes described, to meet our legal and accounting obligations, and to handle any queries or claims. When it is no longer needed, we securely delete it.

Your rights

Under the UK GDPR you have the right to access your personal information, to have it corrected or deleted, to restrict or object to its processing, to data portability, and to withdraw consent at any time. To exercise any of these, contact us at info@safarik.co.uk. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.

Data security

We take reasonable technical and organisational measures to protect your information against loss, misuse and unauthorised access. No method of transmission over the internet is completely secure, but we work to protect your information once we receive it.

Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with an updated date.

Contact us

For any questions about this privacy policy or your information, contact: Safarik Interiors, 61 Harpur Street, Bedford, MK40 2SS. Email info@safarik.co.uk. Phone 01234 472662.

Last updated: August 2026